Privacy Policy

Effective Date: 21 June 2025

Yaalgo (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, including integrations with Amazon and other third-party services. This policy is compliant with the Information Technology Act, 2000 (India), the General Data Protection Regulation (GDPR, EU), and Amazon Developer Policy.

1. Information We Collect

  • Personal identification information (Name, Email, Mobile, Aadhar, PAN, GST, Bank Account, etc.)
  • Business information (Brand, GST, Bank details, etc.)
  • Amazon account data (via OAuth, as authorized by you)
  • Payment and transaction data (processed via Razorpay and wallet services)
  • Usage data, device information, and cookies
  • AI-generated or processed data (e.g., product/category suggestions, image analysis)

Additional Data Collection and Retention

  • Personally Identifiable Information (PII) is collected and used solely for service provision and is retained for less than 31 days.
  • PII used includes buyer name, address, phone, and email.
  • Purpose of PII usage includes shipping labels, carrier SMS, and GST invoice generation.
  • Retention duration for PII is under 31 days.
  • Privacy and security controls are implemented as per our policy to protect your data.
  • We collect data from non-Amazon sources including supplier ERPs and payment processors to facilitate our services.

2. How We Use Your Information

  • To provide, operate, and maintain our services
  • To process payments and manage wallets
  • To facilitate integrations with Amazon and other platforms
  • To improve our AI-powered features and services
  • To comply with legal obligations (Indian IT Act, GDPR, etc.)
  • For customer support and communication

3. Data Sharing and Disclosure

  • With Amazon and other third-party platforms, as authorized by you
  • With payment processors (e.g., Razorpay) for transaction processing
  • With service providers for analytics, hosting, and AI processing
  • As required by law or to protect our rights

4. International Data Transfers

Your data may be processed and stored in India, the European Union, or other jurisdictions. We ensure adequate safeguards for international transfers as required by GDPR and Indian law.

5. Your Rights

  • Access, correct, or delete your personal data
  • Withdraw consent for data processing (where applicable)
  • Object to or restrict certain processing activities
  • Data portability (EU/EEA residents)
  • File a complaint with a supervisory authority (EU/India)

6. Data Security

We implement industry-standard security measures to protect your data. However, no method of transmission or storage is 100% secure.

7. Children’s Privacy

Our services are not intended for children under 18. We do not knowingly collect data from minors.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated effective date.

9. Contact Us

For questions or requests regarding your privacy, contact us at support@yaalgo.com.